Spot trading
Classic, advanced, and fullscreen layouts with TradingView charts, live order books, and limit, market, and stop orders. Traders get a serious desk. You keep the brand.
Big news, we introduced Initialex, our white-label crypto exchangeLearn more
Trading
A full pro trading surface under your brand. Charts, books, and order types traders expect, including perpetual swaps, not a thin widget bolted onto someone else’s UI.
Classic, advanced, and fullscreen layouts with TradingView charts, live order books, and limit, market, and stop orders. Traders get a serious desk. You keep the brand.
Cross and isolated margin flows ship with the product so leveraged spot-style trading is part of the same experience, not a later rewrite.
Perpetual swaps are included today. Offer futures-style markets beside spot and margin without waiting on a roadmap promise.
Crypto-to-crypto conversion without the order book. Users swap assets in one flow under your brand, beside spot, margin, and perps.
Money rails
Users can fund, spend, and cash out without leaving your branded app. Onramps, offramps, and cards are part of Initialex, not a patchwork of third-party popups.
More than thirty-two onramp and offramp partners, including MoonPay, Banxa, and Onramp Money, sit inside your product. Buy and sell stay on your surface so the customer relationship never leaves your exchange.
Bank transfers, cards, and local payment methods across more than thirty-two options. Users fund and cash out the way they already pay, without a custom build per market.
Need another ramp, card provider, or spend flow for your market? We shape money rails around what you request so the stack fits your launch, not a fixed one-size kit.
Offer virtual and physical crypto debit cards through multiple providers, with full brand and product customizability. Top-up, activation, shipping, and everyday spend flows ship with the stack.
Growth and integrations
Acquisition and retention tools are built in. Documented APIs let your team and power users extend the product without reverse-engineering a closed box.
Acquire
Run referral programs that share fees or rewards with the people who bring you users. Growth loops live inside the product instead of an external affiliate tool you have to wire later.
Retain
Launch campaigns, welcome offers, and activity rewards with a bonus system designed for exchange operators. Motivate deposits, trades, and retention without custom engineering every promo.
Extend
User and trading APIs ship with complete documentation. Your engineers, partners, and advanced users can integrate, automate, and build on top of Initialex with a clear contract.
Clients and locales
The exchange reaches users where they trade. Responsive web, Android and iOS mobile apps, and multi-language support including RTL Arabic ship as part of the white-label surface.
Viewport
A production web app with themes, density, and layout options so the exchange feels native to your brand on desktop and mobile browsers.
App
Mobile applications for Android and iOS give traders balances, markets, and account flows under your brand, beside the web experience.
Language
Locales and RTL Arabic support help you enter regional markets without rebuilding the UI for every language.
How it runs
Initialex is built for day-two operations, not just a launch demo. KYC, admin tools, dual-control payouts, and realtime visibility ship with the product.
Registration, login, MFA, KYC queues, preferences, API keys, and address whitelist patterns ship as the account surface users and compliance teams expect.
Users, KYC, wallets, deposits and withdrawals, dual-control payouts, orders across spot, margin, and perps, convert, cards, fees and VIP tables, referrals and bonuses, listings, content and announcements, brand and locale settings, and realtime balances live in one console so operators are not jumping between half-finished tools.
Withdrawal proposals and approvals are separated, with WebAuthn or TOTP step-up, so keys and sign-off are not concentrated in one place.
Live order books, balances, and orders so support and ops can see what traders see while they work.
Why partners choose it
You own the brand, the customer relationship, and the commercial model. Initialex arrives as a ready exchange surface. We customize it, help you configure it, and boot up the experience with you.
01
As soon as you get the service, you have almost everything you need to go live. We customize the product for your brand, help configure the stack, and boot up the experience with your team.
02
Users trade inside your product while you own the experience, fee presentation, support, and relationship end to end.
03
Referrals, bonuses, SEO landings, price pages, blog and announcements, and VIP fee tables to help you acquire and retain.
Who it's for
If you need a branded exchange surface without rebuilding trading, wallets, cards, and ops from zero, Initialex is built for you.
Launch crypto trading, wallets, and cards under your brand without assembling every stack from scratch.
Move retail with branded spot, margin, and futures UX, multi-language apps, and an ops console your team can run.
Add crypto spend with multi-provider cards, full brand customizability, top-up, physical fulfillment, and the rails around it.
Ship KYC, fee schedules, policy pages, and audit-oriented withdrawal patterns beside a modern trade UI.
Replace fragile frontends with classic, advanced, and fullscreen trade layouts plus realtime ops tooling.
White-label brand, referral growth, bonuses, and an SEO content engine without rebuilding the exchange from scratch.
FAQ
Initialex is a production-ready white-label crypto exchange stack. Partners license it and launch under their brand with spot, margin, and perpetual futures, dual wallets, 32+ on and off-ramps, multi-provider debit cards, KYC, admin, referrals, bonuses, documented APIs, and mobile apps.
It is a full product surface, not a thin UI over a third-party widget. Customer web and mobile, trading, money rails, cards, KYC, growth tools, and an ops console ship together so you focus on brand, commercial model, and go-to-market.
You receive a production exchange surface: trading UI, money rails, cards, KYC, admin, APIs, and Android and iOS apps. Soft Initial customizes it for your brand, helps configure the stack, and boots up the experience with your team, instead of leaving you to assemble years of platform engineering alone.
Yes. Spot, margin, and perpetual futures are part of the product today, with the same pro trade layouts and ops tooling your team runs for the rest of the exchange.
Traders get classic, advanced, and fullscreen layouts with TradingView charts, live order books, and limit, market, and stop orders. Spot, margin, and perps share that pro desk experience under your brand.
Yes. Instant convert lets users swap assets without the order book, with a dedicated flow and history beside other trade activity.
Yes. Brand, logo, theme, domains, locales, fees, KYC settings, payments, and card settings are part of the white-label platform. You supply your own legal and policy copy. The live preview on this page is only a slice of how the product adapts.
Very. You can customize the whole Initialex platform, not just the trading screen: brand, pages, sections, themes, and more. Much of it is available from the dashboard. Where something is not available there yet, Soft Initial can customize it for you. Visual designer tools also let your team add pages and sections and shape the experience without needing deep development or design skills.
Yes. Multiple debit card providers ship with full customizability for virtual and physical cards. Fiat buy and sell use over thirty-two integrated onramp and offramp services, plus crypto deposit, withdraw, and convert.
More than thirty-two options cover bank transfers, cards, and local payment methods. Partners such as MoonPay, Banxa, and Onramp Money sit inside your branded product so buy and sell stay on your surface.
Book a call and we will walk through fit, customization, and boot-up. Partners usually go live in weeks.